Governance Communication for DRRM and Preparedness Level of the Disaster-Prone Communities in Iloilo, Philippines

Ricky P. Becodo

Abstract


Conducting communication initiatives in response to the challenges brought by threatening hazards are expected from every local government unit of disaster-prone communities. This study sought to analyze governance communication for disaster risk reduction and management (DRRM) in the disaster-prone communities in the Province of Iloilo, Philippines. Data were gathered from two selected flood-prone municipalities in Iloilo, Philippines. Municipality A depended on the Mayor's Office for DRRM information. Municipality B, on the other hand, aside from the Mayor's Office had other government institutions provided communication services for DRRM. Both municipalities used various communication infrastructures or media for the information needs of their constituents. Communications, though mediated and personal were observed to be top-down. Municipality A's communication personnel were co-terminus employees and elected municipal officials. Municipality B, on the other hand, had tenured staff designated as communicators. Communication staff of both municipalities held other positions in the government. Coordination mechanisms of both municipalities were weak and were observed only right before, during and after the disaster. Public spheres on DRRM were commonly found in the coffee shops, transportation terminals, public markets, street corners, sari-sari stores and in the municipal building corners. Governance communication and DRRM activities did not contribute to the level of disaster preparedness of the communities. Community stakeholders are not disaster-prepared.


Keywords


governance communication; disaster preparedness; disaster-prone communities

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