Research Management Implications of the Knowledge Sharing and Decision Making among Rice-Farmers in LGU- and NGO-Managed Cyber-Villages

Ludito V. Ramirez, Jaine C. Reyes


One of the challenges of the research managers is to bring out the knowledge products (including technologies, research results information) from the Research and Development organization (RDO) to the extension system, as well as from RDO to the direct clients, like the farmers. To ensure the utilization of knowledge products on rice technologies, several modalities have evolved in the past decades, including farm demonstration, farmers training and other technology transfer and extension methods. But the conventional communication delivery systems (CDS) need to be ameliorated so that access to up-to-date agricultural technologies could be as fast as the click of the mouse with the advent of information communication technology (ICT) and the goal to modernize agriculture. This paper is based on the study which analyzed how the CDS in local government unit (LGU)-managed and non-government organization (NGO)-managed cyber-villages contributed to knowledge sharing and decision making among the rice farmers in Infanta, Quezon Province assisted by the International Rice Research Institute (IRRI). The rice farmers in the cyber-villages appear to be more of knowledge seekers than knowledge donors indicates that they value knowledge on NRT as an important resource. The intermediaries (LGU technicians and NGO worker) have in uenced the adoption decisions of the cyber village farmers. The paper uncovered some implications of cyber village as the hub of knowledge sharing and decision making to R&D management in terms of organization and management (between LGU- and NGO-managed cyber village), external linkage-building, and coordination among international and local RDOs, NGO, and LGU.


knowledge management; diusion of innovation; information communication technology


Al-Zu'bi, H. A. (2011). Organizational citizenship behaviour and impacts on knowledge sharing: An empirical study, volume 4. International Business Research.

Alavi, Maryam, R. H. S. and Leidner, D. E. (1999). Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues. INSEAD Working Paper Series working paper. Fontainebleau, France.

Aliei, Maryam, B. A. and Aghayan, S. (2011). Studying relationships between organizational citizenship behaviour and knowledge sharing (Case study knowledge-based organizations), volume 3. Interdisciplinary Journal of Contemporary Research in Business.

Aligam, N. P. (2009). Evaluation of an ICT-based Technology Promotion and Delivery System: The Case of IRRI RKB. Unpublished Undergraduate Thesis. University of the Philippines at Los Baños, College, Laguna.

Bank, F. W. (2000). Agricultural Knowledge and Information Systems for Rural Development. Rome, Italy: FAO.

Coldevin, G. (2003). Participatory Communication: A Key to Rural Learning Systems. Rome, Italy. Food and Agriculture Organization of the United Nations (FAO).

Dalkir, K. (2003). Knowledge Management in Theory and Practice. Butterworth Heinemann: Elsevier.

G., M. (2000). Management Decision Making. Cambridge. Cambridge University Press.

Grin, E. (2003). A First Look at Communication Theory. Singapore: McGraw Hill, 1 edition.

Guinto, R. N. (2009). Impact Assessment of Rice Knowledge Bank (RKB) among Farmers of Cruzian Multipurpose Cooperative, Inc. in Magalang, Pampanga. Unpublished Terminal Report.

IRRI (2007). Improving Knowledge Exchange and Decision Making among Rice Stakeholders Through ICT-based Technology Promotion and Delivery Systems. Unpublished Semi-Annual Report. International Rice Research Institute.

Lapitan, J. and Magor, N. (2009). Proposal: Enhancing knowledge exchange and decision-making among rice stakeholders through the development and promotion of location-specific rice knowledge products and delivery systems. International Rice Research Institute, Los Baños, Laguna, Philippines.

Littlejohn, S. and Foss, K. A. (2005). Theories of Human Communication. Canada: Thomson Wadsworth.

Liu, Pingfeng, e. (2002). Knowledge sharing in dynamic virtual enterprises, volume 24. A socio technological perspective. Knowledge Based Systems.

Medrano, M. A. (2009). Participatory Evaluation of the Communication Strategies in the Youth Field School on Rice Production in Infanta, Quezon. Unpublished Graduate Thesis. University of the Philippines at Los Baños, College, Laguna.

Monge, P. R. and Contractor, N. (2003). Theories of Communication Networks. New York: Oxford University Press.

Rogers, E. M. (1983). Diffusion of Innovations. The Free Press.

Saleem, Wajid A., e. (2006). Person organization fit, organizational commitment and knowledge sharing attitude An analytical study, volume 3. Information Management and Business Review.

Serrano, E. P. (2009). The Effectivity of Information Communication Technology (ICT) in Extending Rice Information and Technologies to Farmers and Farmer Intermediaries in Bay and Victoria, Laguna and in Infanta, Quezon:The Case of IRRI Rice Knowledge Bank. Unpublished Graduate Thesis. University of the Philippines at Los Baños, College, Laguna.

Sison, J. C. (2002). Decision making in the Development of Computerized Knowledge Utilization Systems. Unpublished PhD Dissertation. University of the Philippines at Los Baños, College, Laguna.

Triantaphyllou, E. (2000). Multi-Criteria Decision Making: A Comparative Study. Dordrecht. The Netherlands: Kluwer Academic Publishers (now Springer).

Van Den Hooff, B. and Huysman, M. (2009). Managing knowledge sharing: Emergent and engineering approaches, volume 46. Information and Management.

Wang, S. and Noe, R. A. (2012). Knowledge sharing: A review and directions for future research, volume 20. Human Resource Management Review.

Full Text: JST 07


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.