EFFICACY OF A COMMUNICATION CAMPAIGN IN CHANGING DISTRICT II RESPONDENTS’ KNOWLEDGE OF AND ATTITUDE TOWARDS LIFESTYLE CHANGE IN THE PREVENTION OF HYPERTENSION

Ruben C. Almerino, Quennie C Amor, Ma. Pete Soccor L Aragon, Glennah Marie A. Avenido, Marissa L Cala, Alberto C. De Veyra III, Nelvie Y Gabieta, Edward B Oledan, Rizelyn D Perez, Edilberto B Ripalda, Marianne Agnes T Mendoza

Abstract


The magnitude of the risk posed by hypertension underscores the need of communication activities aimed at assisting people in dealing with this health problem. Hence, this study was conducted to determine the effectiveness of a communication campaign in changing respondents’ knowledge of and attitude towards lifestyle change in the prevention of hypertension. Qualitative and quantitative research approaches were used to meet the study's objectives. Specifically, this study utilized the pre-and post-test research design. Focus group discussion and in-depth interviews were also used to gather data not discernible through quantitative means. The study included residents from the top barangays in Dagami and Tabontabon who were aged 20-40 years old. The survey was conducted using a questionnaire derived from the health information contained in materials disseminated by the Department of Health (DOH). Results from the survey identifying specific information needs of respondents were utilized in the formulation of specific campaign objectives and strategies. Furthermore, seminar content was obtained from materials provided by DOH. Results revealed that most of the respondents had average knowledge about hypertension. Half of the respondents were categorized as having a negative attitude towards a lifestyle change, while the other half belonged to the positive attitude group. Only 59 out of 146 respondents intended to institute lifestyle changes to prevent hypertension. Results of the t-test showed a highly significant difference (t = 16.85, p<0.01) between the pre-and post-test knowledge scores of respondents. Regarding attitude, the results of the t-test showed a highly significant difference (t = 13.67, p<0.01) between the pre-and post-test scores of participants. Lastly, there was a highly significant difference (t = 6.056, p<0.01) between respondents’ pre-and post-test intention scores.

Keywords


Communication campaign, hypertension, knowledge; attitude

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