Farmers' Adopting Decisions on Rice Technologies Diffused in the Cyber-Villages

Ludito V. Ramirez, Ma. Theresa H. Velasco

Abstract


The conventional modalities in technology transfer have been ameliorated using information communication technology (ICT) so that farmers' access to up-to-date agricultural technologies could be as fast as the click of the mouse. We analyzed how technology transfer modalities in the cyber-villages assisted by the International Rice Research Institute (IRRI) contributed to adopting decision of rice farmers in Infanta, Quezon, Philippines. The study involved 76 rice farmers from three local government units (LGU) - and three non-government organization (NGO)-managed barangays. The farmers were exposed to both ICT-based and conventional techno-transfer modalities. Some of the ICT-based technology transfer modalities were underutilized like the Pinoy Rice Knowledge Bank (RKB) and Nutrient Management for Rice (NMRice) mobile. Conforming to the theory of diffusion of innovation and influence, most farmers were early adopters because they wanted to see good results and to increase yield. Their adopting decisions were influenced by intermediaries whom they placed a high level of trust.


Keywords


technology transfer modalities; decision making; technology diffusion; adopting decision ties, social network analysis

References


Aligam, N. P. (2009). Evaluation of an ICT-based technology promotion and delivery system: The case of IRRI RKB. Master's thesis, University of the Philippines Los Baños, College, Laguna, Philippines.

Coldevin, G. (2003). Participatory Communication: A Key to Rural Learning Systems. Rome, Italy: Food and Agriculture Organization of the United Nations (FAO).

Dalkir, K. (2003). Knowledge Management in Theory and Practice. Butterworth Heinemann: Elsevier.

FAO/WorldBank (2000). Agricultural Knowledge and Information Systems for Rural Development. Rome, Italy: FAO.

Guinto, R. (2009). Impact assessment of Rice Knowledge Bank (RKB) among farmers of Cruzian Multipurpose Cooperative, Inc. in Magalang, Pampanga. Technical report, Pampanga Agricultural College, Philippines.

IRRI (2007). Improving knowledge exchange and decision making among rice stakeholders through ict-based technology promotion and delivery systems. Unpublished semi-annual report. International Rice Research Institute.

IRRI (2012a). www.knowledgebank.irri.org/rkb/technology-transfer-methods/running-_eld-demonstrations.html.

IRRI (2012b). www.knowledgebank.irri.org/ipm/introduction-to-research-and-extension/implementing-ipm/farmer-_eld-school.html.

Lapitan, J. & Magor, N. (2012). Enhancing knowledge exchange and decision-making among rice stakeholders through the development and promotion of location - specific rice knowledge products and delivery systems. Technical report, International Rice Research Institute.

Littlejohn, S.W. & Foss, K. (2005). Theories of Human Communication. Canada: Thomson Wadsworth.

Medrano, M. A. (2009). Participatory evaluation of the communication strategies in the youth field school on rice production in Infanta, Quezon. Master's thesis, University of the Philippines Los Baños, College, Laguna, Philippines.

Monahan, G. (2000). Management Decision Making. Cambridge: Cambridge University Press.

Monge, P.R. & Contractor, N. (2003).Theories of Communication Networks. New York: Oxford University Press. Reason, J. (1990). Human error. Ashgate, ISBN 1840141042.

Rogers, E. M. (1983). Diffusion of Innovations. New York: The Free Press.

Serrano, E. P. (2009). The effectivity of information communication technology (ICT) in extending rice information and technologies to famers and farmer intermediaries in Bay and Victoria, Laguna and in Infanta, Quezon: The case of IRRI Rice Knowledge Bank. Master's thesis, University of the Philippines Los Baños, College, Laguna, Philippines.

Sison, J. C. (1989). Decision-making in the development of computerized knowledge utilization systems. PhD thesis, University of the Philippines Los Baños, College, Laguna, Philippines.

Triantaphyllou, E. (2000). Multi-criteria decision making: A comparative study. Dordrecht, The Netherlands: Kluwer Academic Publishers (now Springer).


Full Text: JST 02

Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.