Farmers' Adopting Decisions on Rice Technologies Diffused in the Cyber-Villages

Ludito V. Ramirez, Ma. Theresa H. Velasco


The conventional modalities in technology transfer have been ameliorated using information communication technology (ICT) so that farmers' access to up-to-date agricultural technologies could be as fast as the click of the mouse. We analyzed how technology transfer modalities in the cyber-villages assisted by the International Rice Research Institute (IRRI) contributed to adopting decision of rice farmers in Infanta, Quezon, Philippines. The study involved 76 rice farmers from three local government units (LGU) - and three non-government organization (NGO)-managed barangays. The farmers were exposed to both ICT-based and conventional techno-transfer modalities. Some of the ICT-based technology transfer modalities were underutilized like the Pinoy Rice Knowledge Bank (RKB) and Nutrient Management for Rice (NMRice) mobile. Conforming to the theory of diffusion of innovation and influence, most farmers were early adopters because they wanted to see good results and to increase yield. Their adopting decisions were influenced by intermediaries whom they placed a high level of trust.


technology transfer modalities; decision making; technology diffusion; adopting decision ties, social network analysis


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